Registration takes place on the ground level of the Platinum Suite @ ExCeL, centrally located within the boulevard.
Please have a print our of your delegate booking confirmation ready. This will be emailed to you a couple of weeks prior to the conference.
After registration please pick up your delegate bag and proceed up the escalator to level two for coffee and refreshments.
NMA's Editor-in-chief Michael Nutley tells the story of OnlIne Marketing, how it's changed and evolved, and most importantly, how Affiliate Marketing has grown its share of the marketing mix. He'll reveal how the press has reported the industry's moves, who the key players are and how they have been jostling for supremacy, as well as give an authoratitive view on how brands are grasping Online and Affiliate Marketing, and specifically the shift from Offline Advertising. With his publication's finger on our industry's pulse, Michael knows who's in the news, why, and how others can also gain press awareness.
Refreshments available centrally within the hall.
Explore the Exhibition
Wordpress Guru Joost de Valk will run you through a number of advanced blog optimisation strategies to help drive traffic through practical SEO and Coding tweaks. Joost will also help you retain, analyse and convert visitors once they have discovered you. Learn strategies that can be used on your corporate, personal, niche affiliate or merchant blog and gain an advantage over your competition.
Affiliate Marketing is the leveller and if you are a SME merchant there are ways you can compete with the big boys from an affiliate programme and business point of view.
Robert shares his management consultancy and affiliate management experience.
Mobile advertising is growing rapidly, creating a whole new sales channel. This session will explain how advertisers and affiliates can make money on the mobile internet too.
Starting with an introduction to the technical challenges of going mobile. It will cover business models, monetisation methods and traffic sources. The session will be aimed at both Affiliates and Merchants and concludes with a Q&A.
Affiliate Marketing is not an out of the box solution, and high commission rates are not enough. Learn real world strategies from experienced Affiliate Managers on how to recruit the right affiliates and then activate, communicate, motivate and incentivise with effective personalised strategies. Inclues Q&A.
Sessions resume at 12:30
Change and speed are constant. In an increasingly digitised world, with growing fragmentation of traditional channels, marketers face unchartered waters in their challenge to connect with new or existing customers. Discover more about this exciting new ecosystem and the powerful, symbiotic relationship between affiliate marketing and its' advertising channel cousins, from display networks and creative integrations to video, mobile and search.
Get the inside track from one of the UK's largest search affiliates on exactly what you should and shouldn't be doing to maximse sales through the affiliate channel.
The session will cover off everything from tips on setting keyword policies through to effective communication and how to launch commission rates and incentives that really motivate.
Relax, if you think you've made mistakes, take comfort from knowing you are not alone.
This fun session is more of a battle between the presenters, to try and find out which presenter can show you the biggest Internet Marketing Howlers. From "Miserable Failures" to banking disasters online, you'll find solace knowing that there are bigger companies than you that have made bigger howlers than you.
Organic Search has one of the lowest customer acquisition rates and thus is a very powerful medium for affiliates. Search engine optimisation will help you position your website properly to be found at the most critical points in the buying process.
This overview will help you understand what the search engines such as Google and Yahoo! are currently looking from your page structure, on page SEO, linking strategy and design through an SEO 101 presentation. Followed by an Q&A.
Lunch
Lunchtime gives you a chance to take a break, visit the exhibition or take advantage of the free Wi-Fi to check your emails.
Free lunch bags will be available from the foyer on floors two and three.
Big brands are certainly talking about social media but are they thinking about the role affiliates play? Affiliates are natural early adopters, are often good virtual networkers and can make quick and significant changes to their websites. The truth is that affiliates are often much better at social media than the big, slow, and restricted brands.
In this presentation we'll look at some of the techniques that allow agile affiliates to make the most of their social media advantage.
At the same time we must take heed of the law and the winds of legal change.
Is it just as illegal for an affiliate to masquerade as a happy customer as it would be for a
brand to do so? Are there any pit traps that merchants and publishers should be aware of?
Chris Clarkson and Alan Gilmour launch the sunshine.co.uk "Top Secret Project" a revolutionary new tool for affiliates.
Whether you're an old hand at the travel game or haven't ventured so far, this session will show you how sunshine.co.uk are going to make the travel market more accessible to all.
Followed by an audience Q&A on the launch product, Affiliate Marketing and the Travel Sector.
With Lead Generation now widely accepted as the fastest growing segment in Online Advertising (Source: IDC Research), Lead Generation is no longer shrouded in mystery, at least not for the many affiliates at the a4uexpo who have added this offering to online marketing mix. This session will guide beginners and experts alike through the potential pitfalls of lead generation, it will explain how Affiliates can profit from Lead Generation and importantly define what is and what is not Lead Generation, and why this matters!
Discover the latest technological developments by advertisers and networks and how these can be implemented within your existing or future website projects. Walk away with ideas on how to automate, be more efficient and add value on your website for increased conversion and ROI. Includes Q&A.
White and Black hat SEO gurus answer your frank questions on SEO strategies to give you the upper hand over your peers as an advertiser or publisher. Should you consider negative SEO, Ranking for Brand Terms, Buying Links or Hijacking URLS? What are the ethics today and is black hat the only route for your niche? The format for this hour is a panel conversation alongside an audience Q&A. It promises to be lively!
In this session Liane Dietrich and Nate Elliot will provide a compelling look at challenges and opportunities in the ecommerce landscape.
Consumer data and insights just gathered through LinkShare's proprietary exclusive, unbiased study of trends in online shopping will be shared, providing keen insight into what is likely to be a highly competitive 2008 Christmas period.
What are the landing page optimisation secrets you need to know? What role does AB and MVT testing play when you are optimizing your message towards the potential custumer and maximising conversion? This session will address they key issues when optimising landing pages and getting the results needed to justify online marketing efforts.
Sessions resume at 17:00
Leading figures from the industry discuss the future of Affiliate Marketing, the challenges that we face as an industry and the potential threats and opportunities for us in the future. A moderated panel discussion that will include an audience Q&A.
Sales driven by reward and cashback affiliate sites can account for a significant proportion of your online business.
This session will demonstrate how to work with multiple partners, maintain a profitable relationship and consistently offer compelling and timely promotions to the members.
Discover how to secure marketing, management, media planner and board buy-in for your affiliate budget. Experienced affiliate marketing managers will give you real life examples, experiences and tips for you to take back to your team. Followed by a Q&A session from the auidence.
Internal linking is an important and often overlooked element of your SEO strategy, and it's something you and not Google can directly control! Discover what you should and shouldn't be doing on your site and walk away with an action plan you can integrate on your site.
Roy and Andrew will also cover how to develop an external linking strategy with tips on authoritative links and link building with a focus on affiliates.
An opportunity to network with fellow delegates who have an active interest in the retail vertical.
Simply drop by the networking zone on level two. Sponsored and hosted by BT.
Sponsored by:
An opportunity to network with fellow delegates who have an active interest in the finance vertical.
Simply drop by the networking zone on level two.
Sponsored by:
a4uexpo and Platform-A invite you to join us on the 14th October on board the Silver Sturgeon for a night of luxurious networking.
This is set to be a fantastic evening, with complimentary food, drink and sparkling conversation.
The capacity of the boat is 540 therefore it's possible depending on demand not all delegates of a4uexpo will be able to fit. There will however be networking taking place on dry land for all those that do not get a ticket at Jamies Bar, Westferry Circus, Canary Wharf.
To obtain a ticket to this exclusive networking event please visit Platform-A on stand 13 or Sky on stand 35, showing your full conference pass. Tickets will be allocated on a first come first served basis and full passes will be required to gain access to the boat.
End of a4uexpo day one
