login Speaker Profile
Chris King Head of Affiliates
Chris has 9 years experience in online sales, marketing and production. He has been instrumental in the development of all things online during his career at BT. On a strategic level - Chris as Head of Affiliates%u2019 Sales manages affiliates across BT Group. Operationally, Chris%u2019 team manage the consumer affiliate campaigns %u2013 including the highly successful BT Total Broadband programme. BT are true innovators in the affiliates channel and have been committed to affiliates for 8 years. Chris%u2019 team work alongside the Search team and collectively they define BT%u2019s online sales strategy.
Previous to his role in affiliates Chris managed the redesign of BT.com, a mammoth project which included the front end design, eCommerce and account management functionality. He was awarded this prestigious role in BT through his success on driving online customer satisfaction and delivering eCommerce projects. He has consulted for BT on a number of eCommerce projects for strategic partners. In his early days at BT, Chris produced a number of sites for different parts of the business.
Chris has spoken frequently at conferences and media events, including %u2013 A4U Expo, Ad Tech and Revolution. He is an active participant in the online community and is a member of eConsultancy, IMRG, Internet Retailing, Retail Green and Online Advertising Professionals. In 2008, he was honoured to be a judge at the A4U Awards. He is strong advocate of the affiliates%u2019 channel and champions the cause at any opportunity.
Previous to BT Chris worked in PR, travelled extensively round the world and graduated from the University of Sussex.
Today, in his spare time Chris enjoys sailing, golf and Arsenal football club.
