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Richard Yendall is a highly respected online entrepreneur and one of the 'founding fathers' of the UK online loyalty industry. Richard is chairman of the Online Loyalty Association and regularly speaks at online marketing industry events.
In 2003, Richard created Rpoints.com which was one of the earliest sites to offer free cashback to members who used its links to shop online. Richard's company recently launched sister site "Cashback Kings" as a price leader in the cashback website market, and is actively developing new innovations in online loyalty.
The Online Loyalty Association was formed in 2007 as not-for-profit body to set standards for the promotion of merchant brands utilising online loyalty. Other members include EdealsUK, Greasypalm and Mutualpoints.
